GMO's » GLOG activity on March 4, 2012

X - Fails industry guidelines**

X - Fails federal guidelines to take effect in 2016*

X - Fails final federal sodium guideline to take effect in 2021 (but meets the guidelines to take effect in 2016)

√ - Meets federal guidelines to take effect in 2016

√√ - Meets stricter federal guidelines to take effect in 2021 (stricter sodium limit)

Table footnotes

* Interagency Working Group on Food Marketed to Children (IWG 2011), proposed limits for sugar, sodium (interim guideline), saturated and trans fat, and whole

grains.

** Industry guidelines: Better Business Bureau’s Children’s Food and Beverage Advertising Initiative (CFBAI 2011a).

1 Under proposed voluntary federal guidelines (IWG 2011), cereals should contain at least 50 percent whole grains by weight. Industry guidelines (CFBAI 2011a)

recommend at least 50 percent whole grains by weight or 10 percent Daily Value or more of any essential nutrient, such as calcium, fiber, potassium, iron, vitamin D,

vitamin A, or vitamin C.

2 Proposed voluntary federal guidelines (IWG 2011) allow up to 13 grams of sugar per 50 grams for light cereals and per 55 grams for dense cereals. Industry guidelines

(CFBAI 2011a) allow up to 10 and 12 grams of sugar per labeled serving size, in light and dense cereals, respectively.

3 Interim federal guideline for sodium, effective in 2016, (IWG 2011) allows up to 210 milligrams per labeled serving size. Final guidelines, scheduled to take effect in

2021, allow up to 140 milligrams per 50 grams for light cereals and per 55 grams for dense cereals. Industry guidelines (CFBAI 2011a) allow up to 290 and 360 milligrams

of sodium per labeled serving size, in light and dense cereals, respectively.

4 Federal guideline for saturated fat (IWG 2011) allows no more than 1 gram per 50 for light cereals and per 55 grams for dense cereals. Industry guidelines (CFBAI

2011a) allow either 1.5 and 2 grams per labeled serving size, in light and dense cereals, respectively.

5 Proposed federal guidelines (IWG 2011) propose limits for trans-fat content, but none of the cereals assessed by EWG contain trans-fat.

http://static.ewg.org/reports/2011/cereals/pdf/2011-EWG-Cereals-List.pdf